Our 'crown cap'

We influence our environment, our own actions and the actions of our stakeholders. Based on our stakeholder dialogue and the resulting materiality analysis, we formulated important themes for the future. These themes are evident within the three pillars of our crown cap.

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Global growth with local involvement

We want to be a financially sound company that is growing, but has an eye for its environment. We regard local involvement as an important precondition. Within this pillar we pay attention to: 

  • Financial stability
  • Customer and consumer experience
  • Innovation
  • Ethics, governance and remuneration
  • Local involvement

In our annual report, feedback can be found about our contribution to the various themes of our 'crown cap'

Good health and well-being for our stakeholders

Good health and safety for consumers and employees is important to us.

This is reflected in the way in which we interact with each other and in the products we bring to the market. We therefore believe that responsible alcohol use is an important theme. Within this pillar we pay attention to: 

  • Responsible alcohol use
  • Employment and labour relations
  • Safety and well-being of employees
  • Food safety and quality

In our annual report, feedback can be found about our contribution to the various themes of our 'crown cap'.

Sustainable and circular products and operational management

Circularity means that raw materials are not lost and retain their value. We make our packaging and agricultural raw materials more sustainable and reduce packaging material. We ensure savings and a more sustainable energy and water consumption through more conscious production. Within this pillar we pay attention to: 

  • Energy and CO2 emissions
  • Water management
  • Waste
  • Sustainable purchasing

In our annual report, feedback can be found about our contribution to the various themes of our 'crown cap'.

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  • SDG's

    Five SDGs share common ground with our core activities. We are going to focus on these in the coming years.

  • Projects

    Sustainable entrepreneurship is inextricably linked to everything we do and stand for. These projects show some examples of how this is done.

  • Sensible drinking

    As beer brewers and a family-run business, we feel it is our responsibility to contribute to sensible drinking in any way we can.